From Logic to Magic
Razvan Tabrea | Copywriter
Hi, I am Răzvan and I have many roots: Literature, Music, and Cinema—and just as many branches, shaped through a unique kind of grafting: Copywriting, Art Direction, Strategy, and Graphic Design.
A bird of a different feather.
Let’s talk advertising.
https://www.facebook.com/watch/?v=449824828697784
Credits: 23film.ro Fb: 23FILM Director: Abraham Rares
WHAT'S HOT
CAMPAIGNS | BRANDING | SOCIAL MEDIA | EVENTS
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The MODULO story began over forty years ago in France, offering premium stone and brick veneer solutions. Today, MODULO provides decorative cladding systems to clients across Europe, North America, and Asia, helping them transform their homes or workspaces, regardless of budget.
I developed the creative concept "DRESS UP YOUR HOUSE AT MODULO – THE FASHION HOUSE FOR WALLS," a global campaign implemented worldwide and translated into five languages.
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Angelli Romania, part of the Henkell & Co. group, has been our client since 2008.
Since 2014, we have served as Angelli’s Agency of Record (AOR), managing their full-scale communications.
Major Projects:
2014 – TVC, Angelli Cuvée Imperial: The largest commercial film set ever built in Transylvania. Directed by Marius Hăngănuțiu; Cinematography by Maxime Alexandre.
2014 – TVC, Cherry Angelli: Featuring Maria Tzagaraki, Miss Greece World 2012.
2016 – Facebook Growth: Scaled the fan community from 11,000 to 100,000 followers, reaching the 200,000 mark by 2018.
2018 – New Angelli Cuvée Imperial Spot: Filmed at the iconic Bonțida Castle, starring international models Cristiana Grasu and Michael Pichler.
https://youtu.be/U_CTWNRxmYc?list=PLTejO6kJq6As8yk8DrV3dc-Ym1AUAGtkx
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The agency I work with (WWW.MSA.RO) introduced the world's best-selling prosecco producer to the local market by creating the Facebook page https://www.facebook.com/mionetto.romania, which is officially recognized by IWSR as a top international brand. The "Attention! Glasses are clinking!" campaign, carried out in the Bucharest subway, was the brand's first out-of-the-box campaign – promoting Happy Hour in Mega Image stores, resulting in a 500% sales increase during that period. For more details, visit Henkell-Freixenet.
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Rotar Dental Clinic is the result of the experience of two generations of dentists and three generations of private medical institutions. The bridge between these generations is 'excellence in dentistry', a journey that combines the medical services of dental art with the charm of a carefully crafted sensory ambiance.
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DAB (Dortmunder Actien Brauerei – Dortmund Stockholders' Brewery) was established in 1868. It is the most exported German beer in the world, and its Social Media communication is managed here.
I created the main core of the brand: We made a true, single German Beer in Germany with German ingredients - you are not German if only you sound German (many cheap beers in Romania have German-invented names...).
Copy: Răzvan Țabrea / Credits: www.msa.ro
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For 70 years, Zelmer has ensured the comfort of Polish families by offering durable household appliances at affordable prices. For several years now, Romania has joined the countries where consumers can purchase the products that defined 'Polish reliability'."
KUBEX.RO is the main Romanian dealer.
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WHO AM I
Răzvan-Călin Țabrea – Copywriter / Creative Director with over 20 years of experience in creating and sharing beautiful brands.
Specialities
Copywriting | Brand Building | Content Writing | Creative Strategy | Scriptwriting | Digital | Social Media | Art & Creative Directing | Unconventional
Brands (400+ and counting!)
Experience (2005 – 2026)
Copywriter, Clipart Advertising, 2005
Copywriter, Imagine Tact, 2007
Copywriter & Creative Strategist, MSA Advertising / Digikon, 2008 – present
Freelancer: Copywriting, Art & Creative Director, 2007 – present
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C L I E N T S
THIS INCLUDES ALSO ALL BRANDS OF HENKELL GROUP ROMANIA
e.g. Feel free to contact me!
Wanna propel your brand to success? Want to meet the right people? Let’s make it happen together